About Now & Then
Time moves. Deadlines approach. Goals slip away.
We built a countdown timer that transforms abstract dates into visceral urgency—making time visible, actionable, and impossible to ignore.
The Problem
Important dates exist as abstract entries in calendars. "Due Friday" means nothing until Thursday night.
Our brains need urgency to prioritize. Without it, everything feels equally distant until it's suddenly urgent.
Invisible Deadlines
Calendar dates don't create urgency
Last-Minute Stress
Rushed work, missed opportunities
Lost Momentum
Goals fade without visible progress
How It Works
Visible Time
Transform "Due March 15" into "3 days, 14 hours, 32 minutes"
Smart Organization
Pin urgent items, categorize by context, hide completed work
Persistent Memory
Past deadlines become achievement counters, not deleted mistakes
The Result
"3 days left" creates immediate psychological pressure that "due Friday" never could.
Your brain treats approaching numbers as threats, naturally boosting focus and decision-making speed.
Start using immediately
Always accessible
Start Now
No account required. Create your first countdown and see the difference urgency makes.
Create Timer